November 24, 2020
Just yesterday, we once again tackled the topic of virtual audience engagement. And one of the points we stressed was the importance of entertainment. The world is always starving for entertainment, and remote attendees are not an exception to this rule! On the contrary - one could even argue that keeping audiences amused is even more crucial in a virtual setting. Plus, with hybrid on an almost certain path to become the norm, it becomes crucial to learn the ropes of entertainment in this new world.
So today, we're diving straight into it. Our lovely host Sarah welcomes the iconic JC York from Classic Entertainment & Productions. And JC has quite a lot to say about the topic! As a titan of entertainment, there's no one we'd rather have on board to teach us more about entertaining the new age of attendees. So press play and join us for another #EventIcons!
November 10, 2020
It’s time for another incredible episode of #EventIcons! Over the past few weeks, we’ve been focusing on bringing to the limelight the incredible stories of event profs who fought the pandemic and came out stronger on the other side. And this week, the adventure continues – with a little spin on the approach to virtual and the role of technology.
We’re more than happy to introduce the iconic Scott Lockey, Senior Director of Partnerships at Cvent. As someone who is heavily involved in the technology side of the events industry, Scott has a lot to teach us about our approach to virtual and what we should be looking out for when it comes to choosing the right technology. So join our host Sarah Christl and our phenomenal guest in yet another fascinating conversation about the world of virtual events!
November 10, 2020
Another week, another inspiring story about pivoting to virtual events! Now that the industry has come to terms with the so-called “new normal”, we want to bring the best stories to the forefront. All across the nation, event planners have been learning the ropes of virtual events. And they’ve been doing so in order to deliver high-quality experiences with the tools they have at their disposal. So there’s no shortage of success stories out there.
On this week’s #EventIcons, we introduce yet another incredible tale of pivoting. Our amazing guest, Magdalina Atanassova, is the Marcom and Brand Manager at Kenes Group. She studied Convention, Event, and Exhibition Management and has been a titan of the industry for years. Today, she joins our always lovely host Sarah Christl to tell us how she went about pivoting to virtual events – and most importantly, what she learned and how the company succeeded. Press play to find out!
November 10, 2020
We’re back for another week with another exciting episode of #EventIcons! And we’re excited to be discussing how small event companies can pivot in order to survive the pandemic. Because this has probably been the craziest time ever in our industry. Thousands of event profs saw their projects canceled or postponed within days. But while we’re all still adapting to the new normal, small event companies had to act faster than anyone else.
And no one knows that better than this week’s iconic guest. Tammy Dickerson has been in the industry for 25 years and started her own agency two decades ago. As the Founder and President of The Baker Group, she managed to whether the pandemic storm with grace and effectiveness. Today, she’s sitting down with our incredible host Sarah Christl to teach the industry just how small event companies can find a way to pivot when times get rough. Press play and join us for another iconic episode!
November 10, 2020
In a chaotic world where the industry sees itself turned upside down at every turn, learning about year-long sponsorships becomes crucial. And while events have always been about creating meaningful and lasting connections, our rush to find sponsors every year somewhat goes against this ideal. The focus is less on establishing a beneficial partnership and more on just getting someone as fast as possible. And this causes planners to not be as creative, forward-thinking, or successful as they could be within the scope of event sponsorships. But what if there was a better way?
Taylour Miller from United Planners Financial Services is our special guest on this week’s #EventIcons. At United Planners, the team has crafted an incredible strategy that drives business by creating year-long sponsorships through creative thinking. By tackling the world of event sponsorships with this mindset, United Planners establishes relationships that consistently bring in results to all parties involved. So if you want to learn how you can create year-long sponsorships, press play and join us!
November 10, 2020
Another week, another episode of #EventIcons! And since hybrid is one everyone’s mind lately, we thought we’d bring you something exciting. This week, we’ll be talking about interactive gaming experiences for hybrid and virtual events. Yes – because even during a hybrid experience, you still have the virtual aspect! So it seems only fitting that we dive into a conversation about entertainment. After all, who doesn’t love games? It’s one of the best ways for people to connect, engage, and network.
Joining our incredible host Stephanie Jayko is the one and only Gary Bordman. And Gary is one of the industry’s go-to when it comes to creating interactive experiences. He’s been “bringing the fun” to events and conventions all across the United Sates for two decades. There’s a reason why people tend to say “just call Gary!” when a cool and out-of-the-box idea is needed – it’s because he’s the man you want on your team. So, as the Chief Interactive Designer for Amusement, Exhibit & Event Services, Gary has a lot to teach about interactive gaming experiences for hybrid and virtual events. Because he too learned to pivot like a champ!
June 30, 2020
Over the past year, sustainability has become top of mind for planners. And the events industry as a whole has doubled down on efforts to become greener. It's up to us as an industry that tends to create so much waste to improve. Part of this sustainability trend also refers to food waste in the events industry. And this is an issue that doesn't get addressed nearly as much as it should. So what can we, as event professionals, do to end this practice? How can we contribute towards a better world that uses food in a better, more sustainable way?
Well, that's exactly what we're addressing on today's episode of #EventIcons! Joining our incredible host Sarah Christl is none other than Kate Marchini from Replate. And Replate is all about "leveraging technology to match surplus food from businesses with communities in need". This means Kate has quite a bit to teach us about battling food waste in the events industry. So press that play button and join us for another week of iconic conversations and advice!
June 16, 2020
Today we’re introducing a success story about a virtual product launch. Socio managed to elevate their virtual event and turn it into a full-scale virtual hackathon. Their goal was to create a collaborative environment and move the community forward as a whole. And not only did they manage to do that, but they became such a success, that the levels of engagement are still up over a month after the event. So how did Socio do it? How did they come up with creative ways to engage sponsors and engage the community at such a high level?
Well, that’s exactly what this week’s episode of #EventIcons is all about! Joining our incredible host Will Curran are Corey McCarthy, the CMO os Socio, and Yarkin Sakucoglu, the co-founder and CEO of the company. And today, they’re teaching us all about their strategy to create a virtual product launch and turn it into a smashing success. So if you’re still confused about the ins and outs of virtual event planning strategy and can’t belive virtual events have tremendous potential, stick around. Press play and join this iconic duo as they walk you through a unique way to plan a successful virtual product launch!
June 9, 2020
Last week, we offered some pretty good ideas within the scope of entertainment for virtual events. And today, we’re diving even deeper! While virtual happy hours allow you to get extremely creative, they’re not the only way you can get attendees to have fun. There are plenty of misconceptions surrounding virtual events. But that’s completely normal – we’re all learning as we go and everyone is trying hard to navigate the new state of the industry. Still, there are some notions you should dismiss entirely. And one of these notions is the idea that a virtual event simply can’t be exciting for those attending.
Is it ever going to be exactly like an in-person experience? No. But does that mean it can’t be equally as fun and engrossing? Absolutely not! And if you still have any doubts in your mind, then this is the perfect episode for you. Joining our incredible host Will Curran is Paul Creighton. Paul has been a staple on #EventIcons and our go-to expert on entertainment trends in the industry. So it makes sense that he’d be the one our team would turn to in order to learn everything about entertainment for virtual events. Wait no longer and tune in for this very special edition of the most iconic podcast in the industry!
June 2, 2020
Even though most events are now going virtual, designing events for introverts still remains a relevant topic. And arguably, it becomes even more important. It’s a matter of fact that virtual events make the experience more accessible to a larger number of people. For those who can’t travel due to disability, for those who are all the way across the world and, in this case, for introverts. Plus, another thing to keep in mind is the fact that in-person events will come back eventually. And when that time comes, we as planners can’t forget about all of these people. So discussing the best practices involved in designing events for introverts is not only pertinent but also necessary, Which is why we’re dedicating this week’s #EventIcons to the topic!
Joining our incredible host Alex Plaxen is the wonderful Leanne Calderwood. Leanne is a self-proclaimed introvert and an icon of the events industry. In fact, she’s meeting planners’ go-to expert in Canadian hotel site selection, helping hotel sales connect better with planners. And today, the two of them will debate how planners can go about designing events for introverts so that people on this spectrum can enjoy and be a part of the experience just as much as any extrovert would. So grab on to your seats and press play – it’s about to get iconic up in here!