January 19, 2021
How many times have you heard the expression “content is king”? Probably enough that you roll your eyes every time someone utters it. But that’s the thing about clichés – they exist for a reason. And when it comes to the exciting world of digital experiences, this particular saying still applies. Of course, crafting amazing content for virtual events comes with its own set of challenges. Not only is this particular slice of the experience more important than ever, but it can also get tricky.
This is why we’re happy to welcome Phil Mershon to another episode of #EventIcons. As the Director of Events for the Social Media Examiner, Phil was also faced with a brand new set of challenges once the pandemic hit. But he was no stranger to creating virtual events that stood out thanks to their smart use of content. So join Sarah as she picks Phil’s brain on how to craft the best content for virtual events in an engaging and unforgettable fashion!
January 6, 2021
New year, new trends! That’s right, Endless Events is back at it with the best content to help you navigate the 2021 landscape. And to kick things off, we have a brand new episode of #EventIcons. Now that the new year has rolled in, event profs are eager to know the trends that will shape the months to come. And while there’s a lot to cover, we figured that there’s no best way to start January than by outlining the 2021 event design trends that will define the industry.
2020 was a challenging time for all of us, but now that the dust has somewhat settled, it’s time to up our game. So who better than Nick Borelli, President of Borelli Strategies, Event Brew host, and overall industry icon to get things moving? Join us on this incredible conversation about the 2021 event design trends that are set to become the next big thing!
December 8, 2020
How does industry advocacy during a pandemic even look like? For as long as it has existed, the events industry has struggled with unity. And it's not because we don't want to come together as one. But rather because we're such a complex mix of professionals that span everything from production to catering, venues, planning, and more. Trying to define the events industry has always been a challenge. And consequently, finding unity during tough times has proven to be particularly exhausting.
But we can all agree that never has this topic been more relevant than in 2020. As one of the most affected sectors, learning how to call for industry advocacy during pandemic quickly became a hot topic. And while no one has an exact answer, our amazing guest today, Shawn Cheng of MCI, has a few ideas worth exploring. You know what time it is - it's #EventIcons o'clock!
November 24, 2020
Just yesterday, we once again tackled the topic of virtual audience engagement. And one of the points we stressed was the importance of entertainment. The world is always starving for entertainment, and remote attendees are not an exception to this rule! On the contrary - one could even argue that keeping audiences amused is even more crucial in a virtual setting. Plus, with hybrid on an almost certain path to become the norm, it becomes crucial to learn the ropes of entertainment in this new world.
So today, we're diving straight into it. Our lovely host Sarah welcomes the iconic JC York from Classic Entertainment & Productions. And JC has quite a lot to say about the topic! As a titan of entertainment, there's no one we'd rather have on board to teach us more about entertaining the new age of attendees. So press play and join us for another #EventIcons!
November 10, 2020
It’s time for another incredible episode of #EventIcons! Over the past few weeks, we’ve been focusing on bringing to the limelight the incredible stories of event profs who fought the pandemic and came out stronger on the other side. And this week, the adventure continues – with a little spin on the approach to virtual and the role of technology.
We’re more than happy to introduce the iconic Scott Lockey, Senior Director of Partnerships at Cvent. As someone who is heavily involved in the technology side of the events industry, Scott has a lot to teach us about our approach to virtual and what we should be looking out for when it comes to choosing the right technology. So join our host Sarah Christl and our phenomenal guest in yet another fascinating conversation about the world of virtual events!
November 10, 2020
Another week, another inspiring story about pivoting to virtual events! Now that the industry has come to terms with the so-called “new normal”, we want to bring the best stories to the forefront. All across the nation, event planners have been learning the ropes of virtual events. And they’ve been doing so in order to deliver high-quality experiences with the tools they have at their disposal. So there’s no shortage of success stories out there.
On this week’s #EventIcons, we introduce yet another incredible tale of pivoting. Our amazing guest, Magdalina Atanassova, is the Marcom and Brand Manager at Kenes Group. She studied Convention, Event, and Exhibition Management and has been a titan of the industry for years. Today, she joins our always lovely host Sarah Christl to tell us how she went about pivoting to virtual events – and most importantly, what she learned and how the company succeeded. Press play to find out!
November 10, 2020
We’re back for another week with another exciting episode of #EventIcons! And we’re excited to be discussing how small event companies can pivot in order to survive the pandemic. Because this has probably been the craziest time ever in our industry. Thousands of event profs saw their projects canceled or postponed within days. But while we’re all still adapting to the new normal, small event companies had to act faster than anyone else.
And no one knows that better than this week’s iconic guest. Tammy Dickerson has been in the industry for 25 years and started her own agency two decades ago. As the Founder and President of The Baker Group, she managed to whether the pandemic storm with grace and effectiveness. Today, she’s sitting down with our incredible host Sarah Christl to teach the industry just how small event companies can find a way to pivot when times get rough. Press play and join us for another iconic episode!
November 10, 2020
In a chaotic world where the industry sees itself turned upside down at every turn, learning about year-long sponsorships becomes crucial. And while events have always been about creating meaningful and lasting connections, our rush to find sponsors every year somewhat goes against this ideal. The focus is less on establishing a beneficial partnership and more on just getting someone as fast as possible. And this causes planners to not be as creative, forward-thinking, or successful as they could be within the scope of event sponsorships. But what if there was a better way?
Taylour Miller from United Planners Financial Services is our special guest on this week’s #EventIcons. At United Planners, the team has crafted an incredible strategy that drives business by creating year-long sponsorships through creative thinking. By tackling the world of event sponsorships with this mindset, United Planners establishes relationships that consistently bring in results to all parties involved. So if you want to learn how you can create year-long sponsorships, press play and join us!
November 10, 2020
Another week, another episode of #EventIcons! And since hybrid is one everyone’s mind lately, we thought we’d bring you something exciting. This week, we’ll be talking about interactive gaming experiences for hybrid and virtual events. Yes – because even during a hybrid experience, you still have the virtual aspect! So it seems only fitting that we dive into a conversation about entertainment. After all, who doesn’t love games? It’s one of the best ways for people to connect, engage, and network.
Joining our incredible host Stephanie Jayko is the one and only Gary Bordman. And Gary is one of the industry’s go-to when it comes to creating interactive experiences. He’s been “bringing the fun” to events and conventions all across the United Sates for two decades. There’s a reason why people tend to say “just call Gary!” when a cool and out-of-the-box idea is needed – it’s because he’s the man you want on your team. So, as the Chief Interactive Designer for Amusement, Exhibit & Event Services, Gary has a lot to teach about interactive gaming experiences for hybrid and virtual events. Because he too learned to pivot like a champ!
June 30, 2020
Over the past year, sustainability has become top of mind for planners. And the events industry as a whole has doubled down on efforts to become greener. It's up to us as an industry that tends to create so much waste to improve. Part of this sustainability trend also refers to food waste in the events industry. And this is an issue that doesn't get addressed nearly as much as it should. So what can we, as event professionals, do to end this practice? How can we contribute towards a better world that uses food in a better, more sustainable way?
Well, that's exactly what we're addressing on today's episode of #EventIcons! Joining our incredible host Sarah Christl is none other than Kate Marchini from Replate. And Replate is all about "leveraging technology to match surplus food from businesses with communities in need". This means Kate has quite a bit to teach us about battling food waste in the events industry. So press that play button and join us for another week of iconic conversations and advice!