The Right Way To Do Social Media For Events – Episode 12

February 17, 2016

Social media for events has to be one of the hottest topics of the last few years! When people are at events, they are constantly on social media sharing their experiences so I wanted to bring together the biggest names in digital marketing and social media to talk about the rights and wrongs of social media for events. This week’s guests are Jason Allan Scott, host of The Guestlist Podcast, Author of The Eventrepreneur Series, and founder of VenueMe & NonInvasives, which is all about cyrotechnology, Miguel Neves (NEVS): Senior Online Community Manager of IMEX (15,000 in attendance Frankfurt and 12,000 in attendance in Vegas) and Jay Feitlinger. Chief Executive Officer of StringCan Interactive, Digital Marketing Strategist, Inbound Marketing Consultant, Entrepreneur, Speaker, and Business Consultant. Jason and Miguel and I all met at IMEX last year at the Event Technology of the Year awards. Jason is the master of social media and Miguel manages all online activities for IMEX. Jay and I go WAY back. We are both actively involved in the Entrepreneur’s Organization (a global non-profit for leading entrepreneurs). When I joined, Jay recognized me, and said, “You’re the guy with the amazing Facebook page”. Turns out, he gave a presentation and used me as an example a few weeks prior. Jay runs the best digital marketing strategy company I know and is one of the most brilliant minds in digital marketing.

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Content Marketing In The Event Industry – Episode 11

February 10, 2016

Content marketing is all the buzz today and we wanted to get the people who are crushing it in content marketing in the event industry. My guests this week are David Epstein, Content Marketing Manager of Bizzabo, who is a content marketing and brand building expert focused on building a marketing machine to educate event planners about a SaaS solution! I’m also joined by Kristen Carvalho, Senior Content and Social Media Manager at eTouches. Kristen Carvalho joined etouches in November 2013 and is the company’s Senior Content and Social Media Manager. She is charged with setting and executing the social media and content strategies to support the marketing team efforts to increase equity and online brand awareness. Big shout out to Laura Lopez for hosting this week’s episode while I was in the Panama jungle!

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Planning The Largest Pop Culture Event In North America, New York Comic Con – Episode 10

February 3, 2016

New York Comic Con is the East Coast’s biggest and most exciting popular culture convention. They featured the greatest in comics, graphic novels, anime, manga, video games, toys, movies and television. New York Comic Con is the largest pop culture convention in America and the only one that takes place in the comic book, publishing, media and licensing capital of the world. ReedPop is the organization behind New York Comicon and many other pop culture events around the world including PAX, Chicago’s C2E2 and Emerald City Comicon. This week we are speaking with three awesome guys from ReedPOP, Senior Global Vice-President, Lance Fensterman; Director of Comic Talent, Jim Demonakos; & Event Director, Mike Armstrong. Endless did the production for Emerald City Comicon, and worked directly with Jim to bring his vision to life and we are honored to have them on the show! Learn about what it is like planning New York Comic Con and the many other events they host every year!

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