#EventIcons - Meet The Icons Of The Events Industry (Audio)
The Future of Events and the Inevitable Split In Our Industry with Jason Koop

The Future of Events and the Inevitable Split In Our Industry with Jason Koop

July 29, 2021

We don’t mean to beat a dead horse, yet we’re saying it again: the pandemic has drastically changed the events industry and sped up the evolution of virtual and hybrid events. The process is not over, either. On the contrary: we have just begun! The future of the events industry is uncertain, but today’s #EventIcons guest thinks that it’s going to split into two huge chunks: one belonging to the digital event planner and the other one to the in-person event planner.

Jason Koop is a writer, influencer, and the VP of business development at the Canadian Special Events Magazine. Above all, he is a fan of the events industry and is excited to see what the future will hold. Once he tried out VR, his mindset shifted forever. So, press play and get iconic with us!

Health and Wellness in the Events Industry with Johnnie White, Kristin Horstman, & Rachael Riggs

Health and Wellness in the Events Industry with Johnnie White, Kristin Horstman, & Rachael Riggs

July 13, 2021

We’ve all been through a lot in this past year. Health and wellness in the events industry have never mattered more than now, which is why today, Sarah welcomes not one, but three iconic guests to share what they’ve worked on since the pandemic started.

Kristin Horstman is a senior director at Salesforce and has been on our show just recentlyJohnnie White is the CEO of the American Society of Appraisers, and Rachael Riggs is a WellBeing Leader at Maritz Global Events. And what does this panel have in common? Together, they wrote a guidebook on wellness and health in the events industry and that’s what they’ll be talking about today!

Evolution of Hybrid Models for the Next Generation Event Attendee with Jim Louderback

Evolution of Hybrid Models for the Next Generation Event Attendee with Jim Louderback

July 13, 2021

This week’s #EventIcons guest is one of the most respected figures in digital media. He has a 20-year history in thought leadership, experiential events, and technology. Got your attention? Read on!

This iconic guest has developed integrated digital video strategies for large media companies, including Viacom and  Discovery. And last but not least, he is the CEO of VidCon, the world’s largest convention for online video creators. Ladies and gentlemen, please welcome Jim Louderback!

Marketing a Virtual Event with Kristin Horstman

Marketing a Virtual Event with Kristin Horstman

July 13, 2021

#EventIcons podcast is all about talking to the cream of the events industry and getting to know what they do, how they do it, and what the current event trends are. Today’s guest is somebody with years of experience and a lot of charisma. Meet Kristin Horstman, the senior director at Salesforce!

Together with the rest of the world, she had to make a quick pivot to virtual events last year. Today, she shares with our audiences what she had learned. As a marketing leader, she focuses on marketing virtual events. And since our host Sarah is the head of marketing of Endless Events, the conversation is all the more worth listening to!

Lessons Learned At A Hybrid Event with Kelly Knowlen

Lessons Learned At A Hybrid Event with Kelly Knowlen

July 13, 2021

Hybrid events are the perfect synergy between virtual and in-person events, but it can be quite challenging for event planners to put them together. That’s why in this week’s episode of #EventIcons, Sarah welcomes Kelly Knowlen to talk about the most important hybrid event tips and tricks.

Kelly Knowlen is the executive director of sales engagement and special events at Hilton where she started building her career 28 years ago. She tells Sarah how Hilton pivoted in March 2020 and shares the resources they created to help their customers. They cover every important aspect of planning the perfect hybrid event: technology, safety measures, and audience engagement.

Experimental Virtual Events With AJ Williams!

Experimental Virtual Events With AJ Williams!

May 4, 2021

It's been a while since the industry made a tectonic shift to virtual events, and so far, we have covered the topic from nearly every angle imaginable. From choosing the right platform to delivering the best virtual content, we always first need to think about what kind of an experience we are providing for our virtual attendees. And who better to talk about experiential virtual events than today's event icon, AJ Williams from AJ Events who has been in the industry for over 25 years!

Join Sarah and our lovely guest in a delightful conversation about elevating virtual and hybrid events to the next level. They focus on three types of events: fundraising events, weddings, and corporate events. Spoiler alert: the episode includes awesome party in a box ideas and a shoutout to the roaring twenties!

The Human-Centric Future of Events with Megan Henshall

The Human-Centric Future of Events with Megan Henshall

April 20, 2021

In today’s episode of #EventIcons, we fix our eyes on the future and talk about post-COVID events. But let’s not leap headlong into how things used to be. After all, we’ve all grown, learned, and changed so much in the past year. Now, it’s time to put all that knowledge to use! Virtual, hybrid, or in-person – it doesn’t matter what type of an event we are talking about – the fact of the matter is that the attendees’ priorities have dramatically shifted.

Before we even start considering the event tech side of things, for example, we have to go back to basics. The future of events is human-centric! Today’s event icon is the personable Megan Henshall, the global events account manager at Google who got into events because she was “really bad at sales”. She shares how she experienced the pivoting year of 2020 and explains how to adopt a human-centric mindset in events.

Combating Virtual Fatigue With The Endless Events Team!

Combating Virtual Fatigue With The Endless Events Team!

April 6, 2021

This week's #EventIcons episode is particularly special because Sarah welcomes four of her amazing coworkers from Endless Events to the podcast. They are here to talk about virtual fatigue, one of the first and most talked about challenges of going virtual. As the first point of contact for event planners, Syd Griffith, Karmen Jericevic, John Pistotti, and Ambre Wade know how to decipher what their needs are and how to create solutions for better virtual audience engagement.

Not only are they event professionals, but they also know about all the ins and outs of working remotely. They've learned to overcome virtual fatigue long before most people even knew what it was! Once the Endless co-workers started bouncing ideas around, there was no stopping them. The result is one of the liveliest and most interactive #EventIcons episodes so far. Without further ado, meet the charming Endless Events team!

Diversity In Events 2021 With William S. Matthews

Diversity In Events 2021 With William S. Matthews

March 23, 2021

It's Tuesday, which means it's time for #EventIcons! For weeks, we have been discussing virtual and hybrid events, engagement strategies, and all kinds of other pandemic-related issues. Today, it's time for something different, but just as relevant: we will talk about diversity in events as of 2021. The conversations around diversity are quickly gaining traction, but it's important we implement the changes rather than disregard them when they're not hot anymore. And we found just the speaker to talk about it!

Today's event icon is William S. Matthews, a connector, corporate event planner, and author of three best-selling books, including Everything I Need to Know about Life I Learned from an Event Planner. In his newest book, Corporate America, he writes about the ins and outs of the corporate world as well as race relations and diversity. Our host Sarah talked to him about his work, what diversity in events looks like, and what we should strive for in the future.

Monetization & Engagement Strategies For Virtual Events With Liz King Caruso

Monetization & Engagement Strategies For Virtual Events With Liz King Caruso

March 9, 2021

Virtual events were all the rage last year, whether we liked it or not. While some adapted fast and organized extraordinary virtual events in 2020, many are still grappling with the new reality. But according to today’s #EventIcons guest, it’s high time we stop reminiscing about the past and start planning for the future!

Liz King Caruso is the CEO of Liz King Events and techsytalk. She’s a source of wisdom who has been doing virtual and hybrid events for much longer than the pandemic has been around. As an event strategist, she talked to Sarah about the importance of engagement strategies for virtual events as well as their monetization. As you’ll see, the two aspects of event planning are inextricably intertwined. Press play and join Sarah and Liz as they break down all there is to know about this hot topic.

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