June 30, 2020
Over the past year, sustainability has become top of mind for planners. And the events industry as a whole has doubled down on efforts to become greener. It's up to us as an industry that tends to create so much waste to improve. Part of this sustainability trend also refers to food waste in the events industry. And this is an issue that doesn't get addressed nearly as much as it should. So what can we, as event professionals, do to end this practice? How can we contribute towards a better world that uses food in a better, more sustainable way?
Well, that's exactly what we're addressing on today's episode of #EventIcons! Joining our incredible host Sarah Christl is none other than Kate Marchini from Replate. And Replate is all about "leveraging technology to match surplus food from businesses with communities in need". This means Kate has quite a bit to teach us about battling food waste in the events industry. So press that play button and join us for another week of iconic conversations and advice!
June 16, 2020
Today we’re introducing a success story about a virtual product launch. Socio managed to elevate their virtual event and turn it into a full-scale virtual hackathon. Their goal was to create a collaborative environment and move the community forward as a whole. And not only did they manage to do that, but they became such a success, that the levels of engagement are still up over a month after the event. So how did Socio do it? How did they come up with creative ways to engage sponsors and engage the community at such a high level?
Well, that’s exactly what this week’s episode of #EventIcons is all about! Joining our incredible host Will Curran are Corey McCarthy, the CMO os Socio, and Yarkin Sakucoglu, the co-founder and CEO of the company. And today, they’re teaching us all about their strategy to create a virtual product launch and turn it into a smashing success. So if you’re still confused about the ins and outs of virtual event planning strategy and can’t belive virtual events have tremendous potential, stick around. Press play and join this iconic duo as they walk you through a unique way to plan a successful virtual product launch!
June 9, 2020
Last week, we offered some pretty good ideas within the scope of entertainment for virtual events. And today, we’re diving even deeper! While virtual happy hours allow you to get extremely creative, they’re not the only way you can get attendees to have fun. There are plenty of misconceptions surrounding virtual events. But that’s completely normal – we’re all learning as we go and everyone is trying hard to navigate the new state of the industry. Still, there are some notions you should dismiss entirely. And one of these notions is the idea that a virtual event simply can’t be exciting for those attending.
Is it ever going to be exactly like an in-person experience? No. But does that mean it can’t be equally as fun and engrossing? Absolutely not! And if you still have any doubts in your mind, then this is the perfect episode for you. Joining our incredible host Will Curran is Paul Creighton. Paul has been a staple on #EventIcons and our go-to expert on entertainment trends in the industry. So it makes sense that he’d be the one our team would turn to in order to learn everything about entertainment for virtual events. Wait no longer and tune in for this very special edition of the most iconic podcast in the industry!
June 2, 2020
Even though most events are now going virtual, designing events for introverts still remains a relevant topic. And arguably, it becomes even more important. It’s a matter of fact that virtual events make the experience more accessible to a larger number of people. For those who can’t travel due to disability, for those who are all the way across the world and, in this case, for introverts. Plus, another thing to keep in mind is the fact that in-person events will come back eventually. And when that time comes, we as planners can’t forget about all of these people. So discussing the best practices involved in designing events for introverts is not only pertinent but also necessary, Which is why we’re dedicating this week’s #EventIcons to the topic!
Joining our incredible host Alex Plaxen is the wonderful Leanne Calderwood. Leanne is a self-proclaimed introvert and an icon of the events industry. In fact, she’s meeting planners’ go-to expert in Canadian hotel site selection, helping hotel sales connect better with planners. And today, the two of them will debate how planners can go about designing events for introverts so that people on this spectrum can enjoy and be a part of the experience just as much as any extrovert would. So grab on to your seats and press play – it’s about to get iconic up in here!