#EventIcons - Meet The Icons Of The Events Industry (Audio)
Crafting Entertainment For Virtual & Hybrid Events

Crafting Entertainment For Virtual & Hybrid Events

November 24, 2020

Just yesterday, we once again tackled the topic of virtual audience engagement. And one of the points we stressed was the importance of entertainment. The world is always starving for entertainment, and remote attendees are not an exception to this rule! On the contrary - one could even argue that keeping audiences amused is even more crucial in a virtual setting. Plus, with hybrid on an almost certain path to become the norm, it becomes crucial to learn the ropes of entertainment in this new world.

So today, we're diving straight into it. Our lovely host Sarah welcomes the iconic JC York from Classic Entertainment & Productions. And JC has quite a lot to say about the topic! As a titan of entertainment, there's no one we'd rather have on board to teach us more about entertaining the new age of attendees. So press play and join us for another #EventIcons!

The Approach To Virtual: Not All Tech Is Created Equal

The Approach To Virtual: Not All Tech Is Created Equal

November 10, 2020

It’s time for another incredible episode of #EventIcons! Over the past few weeks, we’ve been focusing on bringing to the limelight the incredible stories of event profs who fought the pandemic and came out stronger on the other side. And this week, the adventure continues – with a little spin on the approach to virtual and the role of technology.

We’re more than happy to introduce the iconic Scott Lockey, Senior Director of Partnerships at Cvent. As someone who is heavily involved in the technology side of the events industry, Scott has a lot to teach us about our approach to virtual and what we should be looking out for when it comes to choosing the right technology. So join our host Sarah Christl and our phenomenal guest in yet another fascinating conversation about the world of virtual events!

Pivoting To Virtual Events: The Success Story of Kenes Group

Pivoting To Virtual Events: The Success Story of Kenes Group

November 10, 2020

Another week, another inspiring story about pivoting to virtual events! Now that the industry has come to terms with the so-called “new normal”, we want to bring the best stories to the forefront. All across the nation, event planners have been learning the ropes of virtual events. And they’ve been doing so in order to deliver high-quality experiences with the tools they have at their disposal. So there’s no shortage of success stories out there.

On this week’s #EventIcons, we introduce yet another incredible tale of pivoting. Our amazing guest, Magdalina Atanassova, is the Marcom and Brand Manager at Kenes Group. She studied Convention, Event, and Exhibition Management and has been a titan of the industry for years. Today, she joins our always lovely host Sarah Christl to tell us how she went about pivoting to virtual events – and most importantly, what she learned and how the company succeeded. Press play to find out!

How Small Event Companies Can Pivot To Survive The Pandemic

How Small Event Companies Can Pivot To Survive The Pandemic

November 10, 2020

We’re back for another week with another exciting episode of #EventIcons! And we’re excited to be discussing how small event companies can pivot in order to survive the pandemic. Because this has probably been the craziest time ever in our industry. Thousands of event profs saw their projects canceled or postponed within days. But while we’re all still adapting to the new normal, small event companies had to act faster than anyone else.

And no one knows that better than this week’s iconic guest. Tammy Dickerson has been in the industry for 25 years and started her own agency two decades ago. As the Founder and President of The Baker Group, she managed to whether the pandemic storm with grace and effectiveness. Today, she’s sitting down with our incredible host Sarah Christl to teach the industry just how small event companies can find a way to pivot when times get rough. Press play and join us for another iconic episode!

Creating Year-Long Sponsorships & Establishing Partnerships

Creating Year-Long Sponsorships & Establishing Partnerships

November 10, 2020

In a chaotic world where the industry sees itself turned upside down at every turn, learning about year-long sponsorships becomes crucial. And while events have always been about creating meaningful and lasting connections, our rush to find sponsors every year somewhat goes against this ideal. The focus is less on establishing a beneficial partnership and more on just getting someone as fast as possible. And this causes planners to not be as creative, forward-thinking, or successful as they could be within the scope of event sponsorships. But what if there was a better way?

Taylour Miller from United Planners Financial Services is our special guest on this week’s #EventIcons. At United Planners, the team has crafted an incredible strategy that drives business by creating year-long sponsorships through creative thinking. By tackling the world of event sponsorships with this mindset, United Planners establishes relationships that consistently bring in results to all parties involved. So if you want to learn how you can create year-long sponsorships, press play and join us!

Interactive Gaming Experiences For Hybrid & Virtual Events!

Interactive Gaming Experiences For Hybrid & Virtual Events!

November 10, 2020

Another week, another episode of #EventIcons! And since hybrid is one everyone’s mind lately, we thought we’d bring you something exciting. This week, we’ll be talking about interactive gaming experiences for hybrid and virtual events. Yes – because even during a hybrid experience, you still have the virtual aspect! So it seems only fitting that we dive into a conversation about entertainment. After all, who doesn’t love games? It’s one of the best ways for people to connect, engage, and network.

Joining our incredible host Stephanie Jayko is the one and only Gary Bordman. And Gary is one of the industry’s go-to when it comes to creating interactive experiences. He’s been “bringing the fun” to events and conventions all across the United Sates for two decades. There’s a reason why people tend to say “just call Gary!” when a cool and out-of-the-box idea is needed – it’s because he’s the man you want on your team. So, as the Chief Interactive Designer for Amusement, Exhibit & Event Services, Gary has a lot to teach about interactive gaming experiences for hybrid and virtual events. Because he too learned to pivot like a champ!

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