#EventIcons - Meet The Icons Of The Events Industry (Audio)
Diversity In Events 2021 With William S. Matthews

Diversity In Events 2021 With William S. Matthews

March 23, 2021

It's Tuesday, which means it's time for #EventIcons! For weeks, we have been discussing virtual and hybrid events, engagement strategies, and all kinds of other pandemic-related issues. Today, it's time for something different, but just as relevant: we will talk about diversity in events as of 2021. The conversations around diversity are quickly gaining traction, but it's important we implement the changes rather than disregard them when they're not hot anymore. And we found just the speaker to talk about it!

Today's event icon is William S. Matthews, a connector, corporate event planner, and author of three best-selling books, including Everything I Need to Know about Life I Learned from an Event Planner. In his newest book, Corporate America, he writes about the ins and outs of the corporate world as well as race relations and diversity. Our host Sarah talked to him about his work, what diversity in events looks like, and what we should strive for in the future.

Monetization & Engagement Strategies For Virtual Events With Liz King Caruso

Monetization & Engagement Strategies For Virtual Events With Liz King Caruso

March 9, 2021

Virtual events were all the rage last year, whether we liked it or not. While some adapted fast and organized extraordinary virtual events in 2020, many are still grappling with the new reality. But according to today’s #EventIcons guest, it’s high time we stop reminiscing about the past and start planning for the future!

Liz King Caruso is the CEO of Liz King Events and techsytalk. She’s a source of wisdom who has been doing virtual and hybrid events for much longer than the pandemic has been around. As an event strategist, she talked to Sarah about the importance of engagement strategies for virtual events as well as their monetization. As you’ll see, the two aspects of event planning are inextricably intertwined. Press play and join Sarah and Liz as they break down all there is to know about this hot topic.

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