#EventIcons - Meet The Icons Of The Events Industry (Audio)
The Future of Events and the Inevitable Split In Our Industry with Jason Koop

The Future of Events and the Inevitable Split In Our Industry with Jason Koop

July 29, 2021

We don’t mean to beat a dead horse, yet we’re saying it again: the pandemic has drastically changed the events industry and sped up the evolution of virtual and hybrid events. The process is not over, either. On the contrary: we have just begun! The future of the events industry is uncertain, but today’s #EventIcons guest thinks that it’s going to split into two huge chunks: one belonging to the digital event planner and the other one to the in-person event planner.

Jason Koop is a writer, influencer, and the VP of business development at the Canadian Special Events Magazine. Above all, he is a fan of the events industry and is excited to see what the future will hold. Once he tried out VR, his mindset shifted forever. So, press play and get iconic with us!

Health and Wellness in the Events Industry with Johnnie White, Kristin Horstman, & Rachael Riggs

Health and Wellness in the Events Industry with Johnnie White, Kristin Horstman, & Rachael Riggs

July 13, 2021

We’ve all been through a lot in this past year. Health and wellness in the events industry have never mattered more than now, which is why today, Sarah welcomes not one, but three iconic guests to share what they’ve worked on since the pandemic started.

Kristin Horstman is a senior director at Salesforce and has been on our show just recentlyJohnnie White is the CEO of the American Society of Appraisers, and Rachael Riggs is a WellBeing Leader at Maritz Global Events. And what does this panel have in common? Together, they wrote a guidebook on wellness and health in the events industry and that’s what they’ll be talking about today!

Evolution of Hybrid Models for the Next Generation Event Attendee with Jim Louderback

Evolution of Hybrid Models for the Next Generation Event Attendee with Jim Louderback

July 13, 2021

This week’s #EventIcons guest is one of the most respected figures in digital media. He has a 20-year history in thought leadership, experiential events, and technology. Got your attention? Read on!

This iconic guest has developed integrated digital video strategies for large media companies, including Viacom and  Discovery. And last but not least, he is the CEO of VidCon, the world’s largest convention for online video creators. Ladies and gentlemen, please welcome Jim Louderback!

Marketing a Virtual Event with Kristin Horstman

Marketing a Virtual Event with Kristin Horstman

July 13, 2021

#EventIcons podcast is all about talking to the cream of the events industry and getting to know what they do, how they do it, and what the current event trends are. Today’s guest is somebody with years of experience and a lot of charisma. Meet Kristin Horstman, the senior director at Salesforce!

Together with the rest of the world, she had to make a quick pivot to virtual events last year. Today, she shares with our audiences what she had learned. As a marketing leader, she focuses on marketing virtual events. And since our host Sarah is the head of marketing of Endless Events, the conversation is all the more worth listening to!

Lessons Learned At A Hybrid Event with Kelly Knowlen

Lessons Learned At A Hybrid Event with Kelly Knowlen

July 13, 2021

Hybrid events are the perfect synergy between virtual and in-person events, but it can be quite challenging for event planners to put them together. That’s why in this week’s episode of #EventIcons, Sarah welcomes Kelly Knowlen to talk about the most important hybrid event tips and tricks.

Kelly Knowlen is the executive director of sales engagement and special events at Hilton where she started building her career 28 years ago. She tells Sarah how Hilton pivoted in March 2020 and shares the resources they created to help their customers. They cover every important aspect of planning the perfect hybrid event: technology, safety measures, and audience engagement.

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