April 6, 2021
This week's #EventIcons episode is particularly special because Sarah welcomes four of her amazing coworkers from Endless Events to the podcast. They are here to talk about virtual fatigue, one of the first and most talked about challenges of going virtual. As the first point of contact for event planners, Syd Griffith, Karmen Jericevic, John Pistotti, and Ambre Wade know how to decipher what their needs are and how to create solutions for better virtual audience engagement.
Not only are they event professionals, but they also know about all the ins and outs of working remotely. They've learned to overcome virtual fatigue long before most people even knew what it was! Once the Endless co-workers started bouncing ideas around, there was no stopping them. The result is one of the liveliest and most interactive #EventIcons episodes so far. Without further ado, meet the charming Endless Events team!
March 23, 2021
It's Tuesday, which means it's time for #EventIcons! For weeks, we have been discussing virtual and hybrid events, engagement strategies, and all kinds of other pandemic-related issues. Today, it's time for something different, but just as relevant: we will talk about diversity in events as of 2021. The conversations around diversity are quickly gaining traction, but it's important we implement the changes rather than disregard them when they're not hot anymore. And we found just the speaker to talk about it!
Today's event icon is William S. Matthews, a connector, corporate event planner, and author of three best-selling books, including Everything I Need to Know about Life I Learned from an Event Planner. In his newest book, Corporate America, he writes about the ins and outs of the corporate world as well as race relations and diversity. Our host Sarah talked to him about his work, what diversity in events looks like, and what we should strive for in the future.
March 9, 2021
Virtual events were all the rage last year, whether we liked it or not. While some adapted fast and organized extraordinary virtual events in 2020, many are still grappling with the new reality. But according to today’s #EventIcons guest, it’s high time we stop reminiscing about the past and start planning for the future!
Liz King Caruso is the CEO of Liz King Events and techsytalk. She’s a source of wisdom who has been doing virtual and hybrid events for much longer than the pandemic has been around. As an event strategist, she talked to Sarah about the importance of engagement strategies for virtual events as well as their monetization. As you’ll see, the two aspects of event planning are inextricably intertwined. Press play and join Sarah and Liz as they break down all there is to know about this hot topic.
February 23, 2021
Many of us would give our right arm just to attend a live concert right now. The energy, the connection, the music – to feel like a part of something bigger than ourselves. Song Division knows all about the science of music. And they have good news for us: music for virtual events can be just as compelling as an arena concert.
In today’s #EventIcons, Sarah welcomes Andy Sharpe, Sam McNeill, and John Lombardo from Song Division. As professionals in music and entertainment, they know everything about the power of music for virtual events. Engaging virtual audiences can be challenging, but these guys know how to bring smiles to people’s faces even in these trying times. They definitely charmed our lovely host with a song, written especially for her.
January 19, 2021
How many times have you heard the expression “content is king”? Probably enough that you roll your eyes every time someone utters it. But that’s the thing about clichés – they exist for a reason. And when it comes to the exciting world of digital experiences, this particular saying still applies. Of course, crafting amazing content for virtual events comes with its own set of challenges. Not only is this particular slice of the experience more important than ever, but it can also get tricky.
This is why we’re happy to welcome Phil Mershon to another episode of #EventIcons. As the Director of Events for the Social Media Examiner, Phil was also faced with a brand new set of challenges once the pandemic hit. But he was no stranger to creating virtual events that stood out thanks to their smart use of content. So join Sarah as she picks Phil’s brain on how to craft the best content for virtual events in an engaging and unforgettable fashion!
January 6, 2021
New year, new trends! That’s right, Endless Events is back at it with the best content to help you navigate the 2021 landscape. And to kick things off, we have a brand new episode of #EventIcons. Now that the new year has rolled in, event profs are eager to know the trends that will shape the months to come. And while there’s a lot to cover, we figured that there’s no best way to start January than by outlining the 2021 event design trends that will define the industry.
2020 was a challenging time for all of us, but now that the dust has somewhat settled, it’s time to up our game. So who better than Nick Borelli, President of Borelli Strategies, Event Brew host, and overall industry icon to get things moving? Join us on this incredible conversation about the 2021 event design trends that are set to become the next big thing!
December 8, 2020
How does industry advocacy during a pandemic even look like? For as long as it has existed, the events industry has struggled with unity. And it's not because we don't want to come together as one. But rather because we're such a complex mix of professionals that span everything from production to catering, venues, planning, and more. Trying to define the events industry has always been a challenge. And consequently, finding unity during tough times has proven to be particularly exhausting.
But we can all agree that never has this topic been more relevant than in 2020. As one of the most affected sectors, learning how to call for industry advocacy during pandemic quickly became a hot topic. And while no one has an exact answer, our amazing guest today, Shawn Cheng of MCI, has a few ideas worth exploring. You know what time it is - it's #EventIcons o'clock!
November 24, 2020
Just yesterday, we once again tackled the topic of virtual audience engagement. And one of the points we stressed was the importance of entertainment. The world is always starving for entertainment, and remote attendees are not an exception to this rule! On the contrary - one could even argue that keeping audiences amused is even more crucial in a virtual setting. Plus, with hybrid on an almost certain path to become the norm, it becomes crucial to learn the ropes of entertainment in this new world.
So today, we're diving straight into it. Our lovely host Sarah welcomes the iconic JC York from Classic Entertainment & Productions. And JC has quite a lot to say about the topic! As a titan of entertainment, there's no one we'd rather have on board to teach us more about entertaining the new age of attendees. So press play and join us for another #EventIcons!
November 10, 2020
It’s time for another incredible episode of #EventIcons! Over the past few weeks, we’ve been focusing on bringing to the limelight the incredible stories of event profs who fought the pandemic and came out stronger on the other side. And this week, the adventure continues – with a little spin on the approach to virtual and the role of technology.
We’re more than happy to introduce the iconic Scott Lockey, Senior Director of Partnerships at Cvent. As someone who is heavily involved in the technology side of the events industry, Scott has a lot to teach us about our approach to virtual and what we should be looking out for when it comes to choosing the right technology. So join our host Sarah Christl and our phenomenal guest in yet another fascinating conversation about the world of virtual events!
November 10, 2020
Another week, another inspiring story about pivoting to virtual events! Now that the industry has come to terms with the so-called “new normal”, we want to bring the best stories to the forefront. All across the nation, event planners have been learning the ropes of virtual events. And they’ve been doing so in order to deliver high-quality experiences with the tools they have at their disposal. So there’s no shortage of success stories out there.
On this week’s #EventIcons, we introduce yet another incredible tale of pivoting. Our amazing guest, Magdalina Atanassova, is the Marcom and Brand Manager at Kenes Group. She studied Convention, Event, and Exhibition Management and has been a titan of the industry for years. Today, she joins our always lovely host Sarah Christl to tell us how she went about pivoting to virtual events – and most importantly, what she learned and how the company succeeded. Press play to find out!