#EventIcons - Meet The Icons Of The Events Industry (Audio)
IMEX Frankfurt Greatest Hits - #EventIcons Episode 166

IMEX Frankfurt Greatest Hits - #EventIcons Episode 166

May 28, 2019

Endless has been out and about lately – more precisely, around IMEX Frankfurt. This week, we’ve already brought you a very special edition of Event Tech Podcast. But there are so many cool new things to go over, one episode simply wouldn’t cut it! With that in mind, today we bring you an extra spicy edition of #EventIcons.

Our hosts Will Curran, Brandt Krueger, Alex Plaxen and Lindsay Martin-Bilbrey put together an anthology series just for you. It’s the official Greatest Hits of IMEX Frankfurt! So, be ready for an exciting hour, featuring enough icons to leave you starstruck. This international exhibition allowed us to sit down with people from all walks of the event industry. There are nuggets of information and knowledge everywhere, so start taking notes. Jump onboard of this week’s #EventIcons, and learn from the experts that got together in the wonderful stage that is IMEX Frankfurt!

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Behavioral Science In Event Design - #EventIcons Episode 165

Behavioral Science In Event Design - #EventIcons Episode 165

May 21, 2019

We’re about to get down to the nitty and gritty of behavioral science in event design! This topic will probably send every event professional into overdrive. At the end of the day, events are all about people. Events are about changing behaviors. And behavioral science teaches us about people, what they want, want excites them, and why. As such, knowing these things can be a true game-changer when it comes to event design.

And to help us dive deep into behavioral science in event design, today we welcome Nick Borelli. Nick is the founder of Borelli Strategies, and he dedicates his life and career to improving the experiences of event attendees. Through consulting and guidance, he gives event profs all the tools to elevate their professional undertakings.

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Using Client Gifts To Close More Business - #EventIcons Episode 164

Using Client Gifts To Close More Business - #EventIcons Episode 164

May 14, 2019

So, it’s no secret that everybody loves gifts, right? They’re a fantastic way to send a message to someone, whether it’s a special occasion or not. However, when we start to talk about gifts in the context of business, things get a little more complex. Curious to find out how you can turn your clients into your own personal sales force to drive exponential growth? Take a seat and press play. 

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#EventCanvas: Taking Event Design To The Next Level - #EventIcons Episode 163

#EventCanvas: Taking Event Design To The Next Level - #EventIcons Episode 163

May 7, 2019

This week’s #EventIcons continues on the topic of event design. Last Wednesday we dove into design thinking and its impact on events. And to take it a step further, today we’re introducing the #EventCanvas methodology! Now, as everyone knows, designing an event is stressful. Not only is it stressful, but it’s also unbelievably time-consuming. This is exactly the part where having processes in place can make a world of a difference! However, putting the machine to work can be hard if you have no idea where to start…

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How To Plan An Event Without Visiting The Venue - #EventIcons Episode 161

How To Plan An Event Without Visiting The Venue - #EventIcons Episode 161

April 30, 2019

On today’s #EventIcons, we’re taking a closer look at how to plan an event without visiting the venue using AR and VR in events. During a very recent episode of the Event Tech Podcast, Will Curran and Brandt Krueger already tackled a similar topic. However, it’s never quite enough! When considering all the unbelievable potential of AR and VR in events, endless (Endless? Get it?) possibilities for discussion are out there. And this week, we’ll jump on the topic of venues, and what AR and VR can mean in this context.

The advancements we’re witnessing in technology are staggering. And while the event industry might be a little slow in adopting some trends, attention should be paid to how our lives as event planners can change. One of the amazing possibilities of AR and VR is paying virtual visits to potential venues while simulating experiences. The concept alone is mesmerizing, and the number of resources that can be saved is more than appealing.

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Improving Your Attendee Experience: Design Thinking For Events - #EventIcons Episode 162

Improving Your Attendee Experience: Design Thinking For Events - #EventIcons Episode 162

April 30, 2019

This week’s episode of #EventIcons will tackle the amazing world of design thinking for events. Your favorite podcast will have a few episodes dedicated to design, and how it impacts the world of events coming up. As such, today we’re talking all about design thinking, and how this solution-based approach can be an asset for event planners. When it comes to planning, the eyes should always be on the prize – and in this case, the prize is your attendee experience.

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How to Use Podcasts & Events as Marketing Tools - #EventIcons Episode 160

How to Use Podcasts & Events as Marketing Tools - #EventIcons Episode 160

April 23, 2019

So, you’ve heard of a play within a play, but when was the last time you heard about a podcast within a podcast? Okay, perhaps the Shakespearean element doesn’t quite fit here. However, today’s episode of our podcast is, indeed, about podcasts. More specifically, podcasts and events.

It seems like every way you turn, someone has their own podcast going on. But there’s still quite a gap in the industry when it comes to bringing podcasts and events together. Why is this the case, considering there’s so much this form of content can give companies? 

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Global Meetings Industry Day: Growing Our Industry Forward, a Leadership Perspective – Episode 159

Global Meetings Industry Day: Growing Our Industry Forward, a Leadership Perspective – Episode 159

April 16, 2019

A couple of weeks ago, #EventIcons was all about Meetings Mean Business, the coalition behind Global Meetings Industry Day. As one of the most important days of the year for the event business, GMID joins professionals from across six continents and over forty countries in events all over the world. In fact, the purpose of the Global Meetings Industry Day is for everyone involved to celebrate the tremendous worth and economic impact of the industry.

Ahead of this remarkable date, Lindsay Martin-Bilbrey sits down with two very special guests for this week’s #EventIcons. First, we welcome Tracey Smith, a longtime meeting planner who now leads the world’s largest association of senior-level meeting & event planners, SPIN. Joining them is Cathy Breden,  an executive VP and COO of the International Association of Exhibitions and Events (IAEE) In addition to this, she currently serves as the CEO for the Center for Exhibition Industry Research (CEIR) whose primary purpose is to promote the growth, awareness, and value of exhibitions and other face-to-face marketing events by producing and delivering research-based knowledge tools.

Sit tight and get listening, as the three discuss Global Meetings Industry Day, its genesis, its future, its meaning, and how the event industry will change moving forward. What are the businesses’ biggest challenges from here on, and how can GMID help? Press play and find out!

Are you looking to create a more engaging event? Click here to download our free event planning checklist.

We want to help keep you up-to-date with the latest and greatest!

Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! What has been your favorite episode so far? Comment below and let us know!

You’re watching this recording of our event industry podcast episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Subscribe now to watch live! (We’ll remind you of upcoming episodes.) We would love for you to join us LIVE and bring your questions for our icons.

How To Subscribe:

Follow our iconic guest on Twitter:

Check out the epic resources mentioned in this episode:

What’s your take on Global Meetings Industry Day? Let us know in the comment section below!

Transparency In The Event Industry – Episode 158

Transparency In The Event Industry – Episode 158

April 9, 2019

Transparency in the event industry isn’t talked about nearly as much as it should. The issue of transparency is paramount in any business. How else are we expected to generate and cultivate meaningful relationships with clients and vendors alike? This is only possible once we build these relationships based on trust, honesty, and – you guess it – transparency. In a long-term perspective, transparency in the event industry ensures we thrive.

On today’s awesome episode of #EventIcons, we are joined by Event Tech Podcast and Endless Events’ Agent Provocateur and Event Tech Podcast co-host, Brandt Krueger. Together with Will Curran and Brandt, we welcome Jaclyn Bernstein, an acknowledged leader in NYC’s hospitality industry, sitting on the Board of NYC & Company / Convention and Visitors Bureau. Among many other honors, Jaclyn won the Spotlight ‘Event Planner of The Year’ and ‘Samaritan Service’ Awards.

The three discuss what transparency in the event industry means. Join Will, Brandt, and Jaclyn as they delve into the best means to reach this transparency, who is creating it, and who it should be directed towards.

Are you looking to create a more engaging event? Click here to download our free event planning checklist.

We want to help keep you up-to-date with the latest and greatest!

Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! What has been your favorite episode so far? Comment below and let us know!

You’re watching this recording of our event industry podcast episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Subscribe now to watch live! (We’ll remind you of upcoming episodes.) We would love for you to join us LIVE and bring your questions for our icons.

How To Subscribe:

Follow our iconic guest on Twitter:

Check out the epic resources mentioned in this episode:

What do you think about the issue of transparency in the event industry? Let us know in the comment section below!

Tackling Commoditization In The Event Industry – Episode 157

Tackling Commoditization In The Event Industry – Episode 157

April 2, 2019

ommoditization in the event industry is real. Despite what we might think, it’s very real for creative industries. With the overall business paradigm changing, entire job positions being eradicated by advances in AI and automation, and the wave of commoditization ready to be ridden, what are the options for those working in the event planning industry?

Join us today for another amazing episode of #EventIcons, starring Kevin White. Kevin is a recurring guest, with decades of experience telling organizations’ stories through the design and production of live events. He provides an entrepreneurial approach to innovative systems and thinking, moving the needle with audiences on what they think, feel, know and do.

Kevin and Will walk us through the issue of commoditization in the event industry, how it all started, what are the consequences, and how professionals can adequately prepare themselves to tackle it.

Are you looking to create a more engaging event? Click here to download our free event planning checklist.

We want to help keep you up-to-date with the latest and greatest!

Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! What has been your favorite episode so far? Comment below and let us know!

You’re watching this recording of our event industry podcast episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Subscribe now to watch live! (We’ll remind you of upcoming episodes.) We would love for you to join us LIVE and bring your questions for our icons.

How To Subscribe:

Follow our iconic guest on Twitter:

Check out the epic resources mentioned in this episode:

What are your thoughts on the commoditization of the event industry? Let us know on the comments below!